by Laura Mackenzie
(London, England)
“Cloud-Nine Amusement Centre” was the largest and most developed shopping mall in the whole of London. Located in the centre of the city, it stood one quarter of a mile wide and half a mile tall. The large sign that hung above the entrance read in white cursive script – “Cloud-Nine Amusement Centre- open 24/7 so that the fun never has to stop”
Besides the slogan lounged a grinning, over- fed cherub, holding in his right hand a burger, and in the left a games console. At night, both the cherub and the slogan light up, the brightness was adjusted so that any one within a 3- mile radius could read the sign.
When the consumer entered the centre, they would be approached by the minimum of six advertisers, the common word being “heralds”. The consumer must walk down a narrow corridor before entering the main area. This corridor was lined with heralds and with screens displaying photographic slideshows of products to be bought within the centre. Before the consumer is allowed through security, and into the Centre, they must watch a 15-mineut motion picture, in the small cinema at the end of the corridor. This motion picture is made up entirely of short clips, “testimonies”, the previously used word, commercial.
The Could Nine amusement centre contains, 453 shops, 2 ice rinks, 1 small theme park, 2 games arcades, 5 simulators, 4 cinemas, 1 swimming pool, and 120 “Fun-Food Restaurants”.
And it is in one of these restaurants that a group of 5 adolescent female consumers, decided to visit to “Re-energise”. Their particular choice being “Sunshine- Services”, a popular choice amongst adolescents, known to serve the food with the best “buzz”, for the lowest prices.
The employers are also especially chirpy.
The consumers ordered, their “Fun-Food”. Milkshakes. Three Strawberry, two Banana. Burgers. Three chicken, two mince.
Five fun-fries, with extra Buzz.
Of course every, meal came with the consumers’ daily dosage of medication.
The girls talked excitably amongst them selves as they wait for their meals. The tallest girl has turned 18 that day, and she is reciting a list of items she has received that morning. Her friends responded appropriately to each item.
They received their food within a matter of minutes. The Servicer behind the counter, handed them the tray, and delivered the Slogan, along with a perfect, white smile. The Servicer, was a picture of health, with glowing bronze skin, shining hair and bright eyes. She was immaculately dressed in the Sunshine uniform, with a plastic band running round her neck. The band has text on it. It reads “Servicer: Nema”.
Coincidently it is also Nema’s 18th birthday. But she did not receive any items. She received no cards or from her family or friends. Because Nema is not a consumer. She is a surplus.
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